The report ranks countries on the basis of their responses to a survey and is a final score achieved from ranking four key dimensions; social media involvement, practice, knowledge and attitudes. These four key dimensions are made up of nine indicators; daily use of social media, number of followers, social media activities and tasks undertaken, types of social media tools used, the professional tasks undertaken, perceived knowledge, attitudes towards the impact of social media on work as well as impact on profession, and perceived barriers preventing greater user of social media. This year‘s online study was compiled from over 3650 journalists’ responses from 11 different countries; US, Canada, Australia, France, Germany, UK, Finland, Sweden, Italy, Spain and the Netherlands. This report is the analysis of the responses from eight countries: Australia, Canada, Finland, France, Germany, Sweden, UK, and USA. Sample sizes in Italy, Spain and the Netherlands were too small to include in statistical analysis.
Related Research
Digital platforms are a necessity and a norm for media companies today, but the opportunity to monetize the efforts has not been taken advantage of. Digital revenue streams mimic that of print (traditional ad sales) despite the enhanced features that can be offered digitally.
Since 2005, Spain has designed and implemented aggressive digitization policies that secured the switchoff of analog television in 2010, and developed the digital terrestrial television (DTT) market to saturation point.
As the population of internet users inches past three-quarters of the US population, growth is continuing to slow. Social network usage growth is still higher, but down signi¬cantly from earlier years to just 4.1%.
Digital media have proliferated in Chile over the last five years. They have given impetus to a culture of openness and transparency that has been in development since the country’s return to democracy in 1990.
Television and radio remain the most important media platforms and the main tools to access news in Peru. The internet has not caused a noticeable change in the way news is consumed—though it has become the second most trusted source of news, after radio and before television.