Online Advertising Spending have displayed insolent growth over the last 10 years and analysts expect this trend to continue But a large discrepancy persists between Internet time allocation in total “media time” & online advertising revenues. Online advertising growth has been historically led by performance-based marketing. We believe that tapping into the huge reservoir of “branding-oriented” marketing spend will be key in closing the media discrepancy. This will be done by further blurring the lines between branding & performance marketing through the use of innovative formats, measuring technologies and improved targeting. We have selected a list of European ad tech companies that will be contenders in the coming battles. Question is: who will emerge as winners and leverage the vast inefficiencies of today’s online advertisement market?
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Global ad expenditure growth forecast to strengthen over the next three years, rising from 3.3% in 2012 to 4.1% in 2013 and 5.6% in 2015; Developing markets to contribute 61% of ad spend growth between 2012 and 2015, and increase their share of global ad spend from 34% to 37%; • Continued strong
The global advertising market reached $495 billion this year, up +3.8% on 2011. The US remains the largest market with $153 billion in advertising revenues. Japan, China, Germany and the UK complete the top five.
Research firm Edelman Berland conducted an online survey of 1,250 adults, 18 years or older, including 1,000 general population and 250 Marketing Decision Makers, each in the U.S.