Trends in U.S. Digital Advertising; Digital M&A and Capital Markets Observations; Relevant M&A Transactions; Mobile Display Advertising Landscape
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Global ad expenditure growth forecast to strengthen over the next three years, rising from 3.3% in 2012 to 4.1% in 2013 and 5.6% in 2015; Developing markets to contribute 61% of ad spend growth between 2012 and 2015, and increase their share of global ad spend from 34% to 37%; • Continued strong
The global advertising market reached $495 billion this year, up +3.8% on 2011. The US remains the largest market with $153 billion in advertising revenues. Japan, China, Germany and the UK complete the top five.
Research firm Edelman Berland conducted an online survey of 1,250 adults, 18 years or older, including 1,000 general population and 250 Marketing Decision Makers, each in the U.S.